DataZephyr

Privacy Policy

Leading Market Technologies, Inc. and its affiliates (hereafter referred to collectively as "LMT"), developers and providers of DataZephyr, DataZephyr-Base, DataZephyr-Full Edition, MBSelect(TM), and LMT services and related Web sites (hereafter referred to collectively as "DataZephyr"), and DataZephyr sponsors, are committed to maintaining the privacy of personal information that you provide to us when using DataZephyr. This Privacy Policy describes how we treat personal information received about you when you download or use the DataZephyr software or services or visit or otherwise use the DataZephyr software or web sites. We may make content or services from other Web sites available to you from links located within DataZephyr or at our sites. These other Web sites are not subject to this Privacy Policy. We recommend that you review the privacy policy at each such Web site to determine how that site protects your privacy.

Information We Collect

General: When you register, and at other times, we will collect personally identifiable information from you that may include your name, age, address, e-mail address, credit-card number and facts about your computers, profession, investing habits and similar information.

Feedback: You may provide us with feedback via our Web site, however this is entirely at your option. We reserve the right to make use of this feedback without limitation for the purposes of improving our products and services and assisting our users.

Usage Information: We automatically collect IP addresses and DataZephyr registration, license and usage information from you when you use DataZephyr and/or our Web sites. This information helps us to understand how our users utilize DataZephyr on an aggregate basis as well as understanding the frequency and duration of usage of the different aspects and information elements included within the DataZephyr service.

How We Use Information Collected: We may use information in the following ways:

For the purposes for which you specifically provided the information including, for example, to enable us to process, validate and verify subscriptions.
To send you e-mail notifications about our new or existing products and services, special offers, or to otherwise contact you.
To enhance existing features or develop new features, products and services.
To provide advertisers and other third parties with aggregate information about our user base and usage patterns.
To allow us to personalize the content and advertising that you and others see based on personal characteristics or preferences.

We may combine the information that we collect from you through your registration for and utilization of DataZephyr with information that you provide to us in connection with your use of our other products, services and Web sites.

We may use third party network advertisers such as DoubleClick to deliver ads to you on our behalf. We may also use third-party service providers to contact you on our behalf, or facilitate some aspects of our Web site services or fulfill your purchase requests. These network advertisers and service providers may be supplied with or have access to your personally identifiable information solely for the purpose of providing these services to us or on our behalf. Except as specifically set forth in this Privacy Policy, we will not share your personally identifiable information outside of LMT or DataZephyr sponsors, unless you "opt in" to having your personally identifiable information shared with a company that is not affiliated with us. DataZephyr sponsors include our marketing partners, who are typically firms offering DataZephyr on their site(s), and/or who provide us with, or purchase from us, marketing or other services. Companies who are affiliated with us may also include our marketing partners, who are typically firms offering DataZephyr on their site(s), and/or who provide us with, or purchase from us, marketing or other services.

We may disclose and use personally identifiable information in special circumstances where it is necessary to enforce our Subscriber Agreement or Terms of Use (for example, when necessary to protect our intellectual property rights). We may also disclose or use your personal information when we, in good faith, believe that the law requires us to do so.

Opt-Out Notification

If you do not wish to receive promotional email messages from LMT/DataZephyr, please inform us.

Cookies

We may employ cookie technology to help visitors and subscribers get better response time from our services and sites. When you register for DataZephyr or utilize the DataZephyr services or our sites, we may pass cookies to your computer. A cookie is a string of information that is sent by a Web site and stored on your hard drive or temporarily in your computer's memory.

Security

The personally identifiable information we collect about you is stored in limited access servers. We will maintain safeguards to protect the security of these servers and your personally identifiable information.

Policy Modifications

We may change this Privacy Policy from time to time. We will post any changes here, so be sure to check back periodically. However, please be assured that if the Privacy Policy changes in the future, we will not use the personal information you have submitted to us under this Privacy Policy in a manner that is materially inconsistent with this Privacy Policy, without your prior consent. This policy was last updated on July 3, 2011

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